Where the Money Was Going.
Real client dashboards. Real wasteful numbers. No stock photos.
Iron Republic Fitness — Austin, TX
94% of budget on broad match keywords
Boosted IG posts. Zero retargeting. No landing page.
1 in 12 leads actually walked through the door
Peak Performance Studio — Denver, CO
3 trial sign-ups. $733 per acquisition.
"We thought more spend meant more results."
Targeting "fitness" + "gym near me" with a $15 daily budget is not a strategy. It's a donation to Meta.
Supplement brand — 8 months post iOS-14
What We Actually Changed.
Audience rebuilds, creative matrices, landing page rewrites. The annotated playbook.
We killed the broad match. Built 14 intent segments from first-party data.
- Lookalikes from 90-day members (not trial leads)
- Competitor gym check-in retargeting
- Local radius + household income layering
- Time-of-day bidding: 5–8am & 5–7pm peaks
Creative Testing Protocol
- —3 hooks × 3 bodies × 2 CTAs = 18 variants
- —Winning hook: transformation + time constraint
- —Killed 14 variants in week 1. Scaled 4.
The landing page was the bottleneck — not the ads. We rewrote the headline, removed the form, added a single phone CTA. CVR went from 2.1% to 11.4%.
One page. One offer. One button.
- Removed navigation entirely
- Above-fold: specific offer ("21-Day Trial, $1")
- Social proof: 3 real member photos + names
- Mobile-first: 0.8s load time target
Numbers That Hit. Twice.
Revenue graphs, lead-cost drops, and the gym owners who'll tell you themselves.
Iron Republic Fitness — Austin, TX
Down from $47. 340 new members in Q1.
"Grind rebuilt our entire funnel in 3 weeks. We had to hire two more trainers to handle the intake."
Marcus Webb
Owner, Iron Republic Fitness · Austin, TX
Industry average: 31%
FormStack Nutrition — Nationwide
Recovered from 0.6x in 11 weeks
"We'd written off paid search entirely. Grind showed us we had the wrong match types, wrong landing pages, wrong everything."
Priya Nair
CMO, FormStack Nutrition
$0.38 cost per lead on TikTok for a 3-location franchise in Phoenix. Their previous agency charged $3,400/mo for $44 CPLs.
CoreFlex Fitness — Phoenix Metro
212% increase in PT booking rate
"The playbook they built for location 1 just... worked at location 30. That's what we needed."
Diego Castellanos
VP Marketing, CoreFlex Fitness · Phoenix
The Playbook Doesn't Change. The Results Do.
Ad Audit
We dissect your existing campaigns — match types, audience layers, creative, landing pages, attribution. Most accounts have 60–80% waste on arrival.
Funnel Architecture
Rebuild from the bottom up: offer clarity, landing page CVR, lead nurture sequence. The ad is the last thing we fix, not the first.
Creative Testing
Systematic variation: 3 hooks × 3 bodies × 2 CTAs. We kill 80% of variants in week 1. The survivors scale.
Scale Protocol
Winning campaigns get budget, losing ones get cut. We scale horizontally (new platforms) and vertically (increased spend on proven audiences).
Grab the Full Playbook. No Call Required.
The exact 47-page PDF we use with every new client — audience rebuild framework, creative testing matrix, landing page checklist. Free.
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